Concepedia

Giang Huong Duong

GH

4

Publications

79

Citations

4

H-Index

2019

Active since

Affiliations

Ho Chi Minh University of Banking(Current)

Ho Chi Minh City Open University

Southern Taiwan University of Science and Technology

Giang Huong Duong is an author at Ho Chi Minh University of Banking specializing in customer satisfaction, brand awareness, and management.

Top concepts

MarketingManagementBrand AwarenessConsumer ResearchCustomer SatisfactionBrand EquityBrand ManagementBrand DevelopmentConsumer BehaviorConsumer Engagement

Publications per year

2019–2021

4

Publications

4

The effects of brand page characteristics on customer brand engagement: moderating roles of community involvement and comedy production contents

Giang Huong Duong, Wann‐Yih Wu, Long Hoang Le · Journal of Brand Management · 2020 · 30 citations

Marketing, Customer Satisfaction, Customer Brand Engagement +12

Early embryonic exposure of freshwater gastropods to pharmaceutical 5-alpha-reductase inhibitors results in a surprising open-coiled “banana-shaped” shell

Alice Baynes, Gemma Montagut, Giang Huong Duong et al. · Scientific Reports · 2019 · 20 citations · Full text

Engagement in the Online Brand Community: Impacts of Cultural Traits

Long Hoang Le, Giang Huong Duong · Journal of International Consumer Marketing · 2019 · 15 citations

Customer Satisfaction, Digital Marketing, Consumer Research +18

Understanding the relationships between B2C and C2C value co-creation in the universities: the mediating role of brand awareness

Long Hoang Le, Son Cong Bui, Giang Huong Duong et al. · Journal of Marketing for HIGHER EDUCATION · 2021 · 14 citations

Marketing, Customer Satisfaction, C2c Value Co-creation +13

Rows per page

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