Richard Huaman‐Ramirez

Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais

Richard Huaman‐Ramirez, Dwight Merunka · HAL (Le Centre pour la Communication Scientifique Directe) · 2019 · 160 citations · Full text

Ethical sensitivity in consumers’ decision-making: The mediating and moderating role of internal locus of control

Jean-François Toti, Mbaye Fall Diallo, Richard Huaman‐Ramirez · Journal of Business Research · 2021 · 86 citations

Behavioral Sciences, Consumer Decision Making, Ethical Dilemma +14

Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China

Maximilian Faschan, Claude Chailan, Richard Huaman‐Ramirez · Journal of Global Fashion Marketing · 2020 · 40 citations

How brand self‐disclosure helps brands create intimacy with customers: The role of information valence and anthropomorphism

Richard Huaman‐Ramirez, Renaud Lunardo, Arturo Z. Vásquez‐Parraga · Psychology and Marketing · 2021 · 40 citations

Consumer Uncertainty, Consistent Empirical Evidence, Consumer Study +24

Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance

Richard Huaman‐Ramirez, Dwight Merunka, Nada Maaninou · Journal of Strategic Marketing · 2021 · 35 citations

Tourism Supply, Social Psychology, Destination Management +19