Concepedia
Statistics
Publications
8
Citations
278
H-Index
Active since
2008
Affiliations
EM Strasbourg Business School(Current)
International University of Monaco
Université de Strasbourg
Claude Chailan is an author at EM Strasbourg Business School specializing in brand management, business, and brand strategy.
Publications per year
2008–2020
Art as a means to recreate luxury brands' rarity and value
Claude Chailan · Journal of Business Research · 2017 · 69 citations
Business, Marketing, Marketing Management +11
A South-South perspective on emerging economy companies and institutional coevolution: An empirical study of Chinese multinationals in Africa
Dominique Mazé, Claude Chailan · International Business Review · 2020 · 54 citations
Social Sciences, International Business, Strategic Management +17
Emerging adults’ luxury fashion brand value perceptions: A cross-cultural comparison between Germany and China
Maximilian Faschan, Claude Chailan, Richard Huaman‐Ramirez · Journal of Global Fashion Marketing · 2020 · 41 citations
Business, Marketing, Marketing Management +17
Brands portfolios and competitive advantage: an empirical study
Claude Chailan · Journal of Product & Brand Management · 2008 · 33 citations
Business, Strategic Management, Strategy +13
Branding from emerging countries: how to compete internationally?
Claude Chailan, Francis R. Ille · Critical Perspectives on International Business · 2015 · 27 citations
Business, Marketing Management, Strategic Management +12
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