Concepedia

Nada Maaninou

NM

2

Publications

50

Citations

2

H-Index

2020

Active since

Affiliations

EM Strasbourg Business School(Current)

Aix-Marseille Université

Université de Strasbourg

Nada Maaninou is an author at EM Strasbourg Business School specializing in business, marketing, and culture.

Top concepts

CultureBusinessMarketingTourismManagementPsychologyBrand EquityBrand LoyaltyTourism SupplyBrand Awareness

Publications per year

2020–2021

2

Publications

2

Destination personality effects on tourists’ attitude: the role of self-congruity and ambiguity tolerance

Richard Huaman‐Ramirez, Dwight Merunka, Nada Maaninou · Journal of Strategic Marketing · 2021 · 35 citations

Tourism Supply, Social Psychology, Destination Management +19

How do consumers perceive old brands? Measurement and consequences of brand oldness associations

Richard Huaman‐Ramirez, Nada Maaninou, Dwight Merunka et al. · European Business Review · 2020 · 15 citations

Customer Satisfaction, Consumer Research, Brand Loyalty +17

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