Concepedia

Brian C. Imrie

BC

Statistics

Publications

10

Citations

726

H-Index

10

Active since

2002

Affiliations

Sunway University(Current)

University of Wollongong Malaysia

University of Otago

University of Waterloo

Taylor's University

Brian C. Imrie is an author at Sunway University specializing in marketing, services marketing, and service quality.

Publications per year

2002–2018

10

Publications

10

Service recovery, customer satisfaction and customer loyalty: evidence from Malaysia’s hotel industry

Boon Liat Cheng, Chin Chuan Gan, Brian C. Imrie et al. · International Journal of Quality and Service Sciences · 2018 · 205 citations

Management, Hospitality Management, Tourism Management +17

The service quality construct on a global stage

Brian C. Imrie, John W. Cadogan, Rod B. McNaughton · Managing Service Quality · 2002 · 122 citations

Business, International Business, Marketing +13

Market‐oriented value creation in service firms

Rod B. McNaughton, Phil Osborne, Brian C. Imrie · European Journal of Marketing · 2002 · 113 citations

Business, Marketing, Marketing Management +16

Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty

Cheng Boon Liat, Shaheen Mansori, Gan Chin Chuan et al. · Journal of Global Marketing · 2017 · 104 citations

Management, Hospitality Management, Tourism Management +17

Consumer tribes: membership, consumption and building loyalty

Cleo Mitchell, Brian C. Imrie · Asia Pacific Journal of Marketing and Logistics · 2011 · 80 citations

Social Sciences, Marketing, Sociology +14

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