19
Publications
1.1K
Citations
14
H-Index
2012
Active since
Boon Liat Cheng is an author at Sunway University specializing in business, customer satisfaction, and management.
Top concepts
BusinessManagementMarketingCustomer SatisfactionService QualityTourismMarketing StrategyConsumer ResearchConsumer BehaviorTourism Marketing
Publications per year
2012–2023
19
19
Boon Liat Cheng · Gadjah Mada International Journal of Business · 2014 · 108 citations · Full text
Total Quality Management, Customer Satisfaction, Service Quality +14
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1–5 of 19