Cheng Boon Liat

Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps

Seyed Rajab Nikhashemi, Helena H. Knight, Khaldoon Nusair et al. · Journal of Retailing and Consumer Services · 2021 · 293 citations · Full text

User Perception, Engineering, Augmented Reality +14

The Associations Between Service Quality, Corporate Image, Customer Satisfaction, and Loyalty: Evidence From the Malaysian Hotel Industry

Cheng Boon Liat, Shaheen Mansori, Tat‐Huei Cham · Journal of Hospitality Marketing & Management · 2013 · 151 citations

Customer Satisfaction, Tourism Management, Hospitality +17

Hotel Service Recovery and Service Quality: Influences of Corporate Image and Generational Differences in the Relationship between Customer Satisfaction and Loyalty

Cheng Boon Liat, Shaheen Mansori, Gan Chin Chuan et al. · Journal of Global Marketing · 2017 · 104 citations

Total Quality Management, Customer Satisfaction, Service Quality +14

Factors Influencing Consumers' Online Purchase Intention: A Study among University Students in Malaysia

Cheng Boon Liat, Yee Shi Wuan, Putra Nilai · 2014 · 63 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity

Cheng Boon Liat, Seyed Rajab Nikhashemi, Michael M. Dent · Journal of Islamic marketing · 2020 · 38 citations

Customer Satisfaction, Tourism Management, Chain Effects +16