Concepedia

Néomie Raassens

NR

Statistics

Publications

10

Citations

449

H-Index

10

Active since

2012

Affiliations

Eindhoven University of Technology(Current)

Tilburg University

Koç University

Coventry University

Maastricht University

Néomie Raassens is an author at Eindhoven University of Technology specializing in management, strategic management, and business strategy.

Publications per year

2012–2024

10

Publications

10

The Market Valuation of Outsourcing New Product Development

Néomie Raassens, Stefan Wuyts, Inge Geyskens · Journal of Marketing Research · 2012 · 93 citations

Management, Corporate Governance, Strategic Management +17

Reducing food waste through digital platforms: A quantification of cross-side network effects

Shantanu Mullick, Néomie Raassens, Hans Haans et al. · Industrial Marketing Management · 2020 · 64 citations

Management, Food Science, Sustainability Management +16

Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens

Katrien Verleye, Arne De Keyser, Néomie Raassens et al. · Journal of Service Research · 2023 · 63 citations · Full text

Management, Strategic Management, Strategy +12

NPS and Online WOM

Néomie Raassens, Hans Haans · Journal of Service Research · 2017 · 55 citations · Full text

Business, Marketing, Marketing Management +14

Search engine advertisements: The impact of advertising statements on click-through and conversion rates

Hans Haans, Néomie Raassens, Roel van Hout · Marketing Letters · 2013 · 50 citations

Business, Marketing, Marketing Management +15

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