Concepedia
Statistics
Publications
7
Citations
297
H-Index
Active since
2010
Affiliations
Tilburg University(Current)
Eindhoven University of Technology
Coventry University
Hans Haans is an author at Tilburg University specializing in business, marketing, and marketing management.
Publications per year
2010–2021
Reducing food waste through digital platforms: A quantification of cross-side network effects
Shantanu Mullick, Néomie Raassens, Hans Haans et al. · Industrial Marketing Management · 2020 · 64 citations
Management, Food Science, Sustainability Management +16
“One-deal-fits-all?” On Category Sales Promotion Effectiveness in Smaller versus Larger Supermarkets
Hans Haans, Els Gijsbrechts · Journal of Retailing · 2011 · 55 citations · Full text
Business, Marketing, Marketing Management +12
NPS and Online WOM
Néomie Raassens, Hans Haans · Journal of Service Research · 2017 · 55 citations · Full text
Business, Marketing, Marketing Management +14
Search engine advertisements: The impact of advertising statements on click-through and conversion rates
Hans Haans, Néomie Raassens, Roel van Hout · Marketing Letters · 2013 · 50 citations
Business, Marketing, Marketing Management +15
Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans, Els Gijsbrechts · Journal of Marketing Research · 2010 · 32 citations
Business, Business Economics, Retail Management +15
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