Concepedia

Marco Cioppi

MC

17

Publications

972

Citations

15

H-Index

2015

Active since

Affiliations

University of Urbino(Current)

Hochschule Bremen

University of Perugia

Marco Cioppi is an author at University of Urbino specializing in management, marketing, and business.

Top concepts

ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionBusiness StrategyConsumer BehaviorDigital MarketingBrand EquityBrand Awareness

Publications per year

2015–2025

17

Publications

17

SMEs and Marketing: A Systematic Literature Review

Roberta Bocconcelli, Marco Cioppi, Fulvio Fortezza et al. · International Journal of Management Reviews · 2016 · 197 citations · Full text

Entrepreneurship, Smes ’ Marketing, Small Business Economics +16

Social media as a resource in SMEs’ sales process

Roberta Bocconcelli, Marco Cioppi, Alessandro Pagano · Journal of Business and Industrial Marketing · 2017 · 158 citations

Resource-based View, Social Media, Innovation Adoption +14

Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting

Ilaria Curina, Barbara Francioni, Sabrina Hegner et al. · Journal of Retailing and Consumer Services · 2019 · 129 citations · Full text

Marketing, Customer Satisfaction, Brand Hate +9

Decision-maker characteristics and international decisions for SMEs

Barbara Francioni, Fabio Musso, Marco Cioppi · Management Decision · 2015 · 96 citations

International Management, International Business Strategy, Risk Attitude +13

Store satisfaction and store loyalty: The moderating role of store atmosphere

Barbara Francioni, Elisabetta Savelli, Marco Cioppi · Journal of Retailing and Consumer Services · 2018 · 64 citations

Customer Experience, Customer Satisfaction, Service Quality +10

Rows per page

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