Roberta Bocconcelli

SMEs and Marketing: A Systematic Literature Review

Roberta Bocconcelli, Marco Cioppi, Fulvio Fortezza et al. · International Journal of Management Reviews · 2016 · 202 citations · Full text

Business, Entrepreneurship, Marketing +12

Social media as a resource in SMEs’ sales process

Roberta Bocconcelli, Marco Cioppi, Alessandro Pagano · Journal of Business and Industrial Marketing · 2017 · 165 citations

Management, Marketing, Strategic Management +16

Toward a multilevel perspective on digital servitization

Bieke Struyf, Serena Galvani, Paul Matthyssens et al. · International Journal of Operations & Production Management · 2021 · 73 citations · Full text

Business, Management Information Systems, Organization Studies +13

Resource interaction: Key concepts, relations and representations

Frans Prenkert, Klas Hedvall, Nina Hasche et al. · Industrial Marketing Management · 2022 · 43 citations · Full text

Business, Marketing, Strategy +13

The dissemination mechanisms of Industry 4.0 knowledge in traditional industrial districts:evidence from Italy

Alessandro Pagano, Elisa Carloni, Serena Galvani et al. · Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness · 2020 · 38 citations · Full text

Management, Knowledge Management, Organization Studies +15