Concepedia

Fulvio Fortezza

FF

8

Publications

308

Citations

8

H-Index

2011

Active since

Affiliations

University of Ferrara(Current)

University of Urbino

Fulvio Fortezza is an author at University of Ferrara specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementEntrepreneurshipBusiness StrategyConsumer ResearchStrategic ManagementBrandingStrategyMotivation

Publications per year

2011–2022

8

Publications

8

SMEs and Marketing: A Systematic Literature Review

Roberta Bocconcelli, Marco Cioppi, Fulvio Fortezza et al. · International Journal of Management Reviews · 2016 · 197 citations · Full text

Entrepreneurship, Smes ’ Marketing, Small Business Economics +16

Potentialities of Web 2.0 and new challenges for destinations: insights from Italy

Fulvio Fortezza, Tonino Pencarelli · Anatolia · 2015 · 23 citations · Full text

Serial crowdfunding in start-up development: a business network view

Fulvio Fortezza, Alessandro Pagano, Roberta Bocconcelli · Journal of Business and Industrial Marketing · 2021 · 18 citations · Full text

Startup Ecosystem, Serial Cf, Cf Campaign +14

The relationship between brand constructs and motivational patterns in crowdfunding decisions. Evidence from university crowdfunding

Fulvio Fortezza, Francesca Checchinato, Debora Slanzi · Management Research Review · 2022 · 17 citations

Behavioral Decision Making, Consumer Motivation, Brand Pride +23

Experience marketing: specific features and trends. The Wish Days case study

Fulvio Fortezza, Tonino Pencarelli · Institutional Research Information System University of Ferrara (University of Ferrara) · 2011 · 16 citations

Rows per page

1–5 of 8