Caroline Roux

The effects of scarcity on consumer decision journeys

Rebecca W. Hamilton, Debora V. Thompson, Sterling A. Bone et al. · Journal of the Academy of Marketing Science · 2018 · 353 citations

Business, Marketing, Marketing Management +12

On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior

Caroline Roux, Kelly Goldsmith, Andrea Bonezzi · Journal of Consumer Research · 2015 · 287 citations

Social Sciences, Psychology, Social Psychology +11

A Self‐Regulatory Model of Resource Scarcity

Christopher Cannon, Kelly Goldsmith, Caroline Roux · Journal of Consumer Psychology · 2018 · 266 citations

Agriculture, Natural Resource Economics, Resource Economics +14

Exploring how product descriptors and packaging colors impact consumers’ perceptions of plant-based meat alternative products

Daniella Sucapane, Caroline Roux, Kamila Sobol · Appetite · 2021 · 81 citations

Agriculture, Food Science, Marketing +16

When Seeking the Best Brings Out the Worst in Consumers: Understanding the Relationship between a Maximizing Mindset and Immoral Behavior

Kelly Goldsmith, Caroline Roux, Jingjing Ma · Journal of Consumer Psychology · 2017 · 57 citations

Business, Marketing, Psychology +14