Jeffrey E. Anderson

Publications

Citations

H-Index

2020

Active since

Affiliations

California State University Los Angeles(Current)

Jeffrey E. Anderson is an author at California State University Los Angeles specializing in business strategy, customer satisfaction, and interactive marketing.

ORCID

Top concepts

BusinessMarketingManagementBusiness StrategyConsumer ResearchProduct ManagementStrategic ManagementCustomer SatisfactionInteractive Marketing

Publications per year

2020–2025

Publications

Leave some for me! The role of marketing in influencing responsible consumption during times of crisis

Sidney Anderson, Jeffrey E. Anderson · Journal of Strategic Marketing · 2020 · 13 citations

When does customer participation influence new product performance? The role of ambiguity and strategic collaboration

Ruby P. Lee, Yonggui Wang, Shuang Ma et al. · Industrial Marketing Management · 2022 · 11 citations

Consumer-driven Product Development, Customer Satisfaction, Interactive Marketing +11

Generative AI-driven personalization of the Community of Inquiry model: enhancing individualized learning experiences in digital classrooms

Jeffrey E. Anderson, Carlin A. Nguyen, Gerardo J. Moreira · International Journal of Information and Learning Technology · 2025 · 11 citations

Sanitizers and Disinfectants: A Retail Food and Foodservice Perspective

Angela Fraser, Jeffrey E. Anderson, Juan Goncalves et al. · Food Protection Trends · 2021 · 10 citations

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