Shuang Ma

Mapping Publication Trends and Identifying Hot Spots of Research on Internet Health Information Seeking Behavior: A Quantitative and Co-Word Biclustering Analysis

Li Fan, Min Li, Peng Guan et al. · Journal of Medical Internet Research · 2015 · 194 citations · Full text

Informational or emotional appeals in crowdfunding message strategy: an empirical investigation of backers’ support decisions

Diandian Xiang, Leinan Zhang, Qiuyan Tao et al. · Journal of the Academy of Marketing Science · 2019 · 131 citations

Behavioral Decision Making, Consumer Engagement, Management +13

Project Customization and the Supplier Revenue–Cost Dilemmas: The Critical Roles of Supplier–Customer Coordination

Yonggui Wang, Jongkuk Lee, Er Fang et al. · Journal of Marketing · 2016 · 87 citations

Customer Satisfaction, Project Customization, Supplier Revenue–cost Dilemmas +18

Enhancing Customer Civility in the Peer-to-Peer Economy: Empirical Evidence from the Hospitality Sector

Shuang Ma, Huimin Gu, Daniel P. Hampson et al. · Journal of Business Ethics · 2019 · 62 citations

Customer Civility, Hospitality Sector, Hospitality Marketing +10

Opportunities and challenges of value co-creation

Shuang Ma, Huimin Gu, Yonggui Wang et al. · International Journal of Contemporary Hospitality Management · 2017 · 52 citations · Full text

Customer Satisfaction, Consumer Research, Double-edged Sword +23