Concepedia

Maryam Tofighi

MT

10

Publications

239

Citations

10

H-Index

2011

Active since

Affiliations

California State University Los Angeles(Current)

Concordia University

Kerman University of Medical Sciences

Maryam Tofighi is an author at California State University Los Angeles specializing in business, marketing, and brand equity.

Top concepts

BusinessMarketingManagementBrand EquityBrand AwarenessConsumer ResearchBrand StrategyBrand ManagementBrand DevelopmentConsumer Behavior

Publications per year

2011–2021

10

Publications

10

When Should Private Label Brands Endorse Ethical Attributes?

H. Onur Bodur, Maryam Tofighi, Bianca Grohmann · Journal of Retailing · 2015 · 51 citations

Socially Responsible Product, Advertising Ethics, Brand Equity +7

Relationship between emotional intelligence and organizational citizenship behavior in critical and emergency nurses in south east of Iran

Maryam Tofighi, Batool Tirgari, M Fooladvandi et al. · Ethiopian Journal of Health Sciences · 2015 · 36 citations · Full text

Patient Safety Attitudes, Skills, Knowledge and Barriers Related to Reporting Medical Errors by Nursing Students

Hamid Safarpour, Maryam Tofighi, Leila Malekyan et al. · International Journal of Clinical Medicine · 2017 · 27 citations · Full text

Program Implementation, Medical Errors, Allied Health Professions +20

Social responsibility and its differential effects on the retailers’ portfolio of private label brands

Maryam Tofighi, H. Onur Bodur · International Journal of Retail & Distribution Management · 2015 · 23 citations

Social Responsibility Initiatives, Customer Satisfaction, Socially Responsible Product +19

Ethical attribute and brand concept congruity enhances brand evaluations

Maryam Tofighi, Bianca Grohmann, H. Onur Bodur · European Journal of Marketing · 2019 · 23 citations

Consumer Uncertainty, Consumer Study, Value Theory +19

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