Concepedia
Statistics
Publications
5
Citations
343
H-Index
Active since
2013
Affiliations
Université de Lorraine(Current)
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Sandrine Heitz-Spahn is an author at Université de Lorraine specializing in marketing, marketing management, and consumer behavior.
Publications per year
2013–2019
Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories
Sandrine Heitz-Spahn · Journal of Retailing and Consumer Services · 2013 · 225 citations
Business, Marketing, Marketing Management +12
Do ethnocentric consumers really buy local products?
Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud · Journal of Retailing and Consumer Services · 2018 · 69 citations
Social Sciences, Marketing, Marketing Management +11
Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship
Ilaria Dalla Pozza, Sandrine Heitz-Spahn, Lionel Texier · Journal of Strategic Marketing · 2017 · 25 citations
Social Sciences, Communication, Marketing +13
Explaining small-retailer patronage through social capital theory
Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud · International Journal of Retail & Distribution Management · 2017 · 12 citations
Business, Marketing, Marketing Management +8
Nudge: A relevant communication tool adapted for agile innovation
Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou‐Martin et al. · Journal of Innovation Economics & Management · 2019 · 12 citations
Management, Innovation Management, Organization Studies +8
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