Christian Dianoux

Publications

Citations

H-Index

2010

Active since

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

Christian Dianoux is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in management, marketing, and advertising.

ORCID

Top concepts

MarketingManagementAdvertisingConsumer ResearchArtsCultureBusinessMedia StudiesConsumer CultureInteractive Marketing

Publications per year

2010–2019

Publications

The effectiveness of female nudity in advertising in three European countries

Christian Dianoux, Zdeněk Linhart · International Marketing Review · 2010 · 42 citations

Female Nudity, Negative Aad, Targeted Advertising +19

Development and validation of an emic scale to measure ad-evoked nostalgia in France

Altaf Merchant, John B. Ford, Christian Dianoux et al. · International Journal of Advertising · 2015 · 35 citations

Neuropsychology, Consumer Study, Affective Neuroscience +22

Nudge: A relevant communication tool adapted for agile innovation

Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou‐Martin et al. · Journal of Innovation Economics & Management · 2019 · 12 citations

Agile Communication, Engineering, Project Management +24

Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland

Slim Khalbous, Donata Vianelli, Tomasz Domański et al. · International Journal of Marketing Studies · 2013 · 10 citations · Full text

Customer Satisfaction, Entertainment Marketing, International Marketing +26

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