Concepedia

Béatrice Siadou‐Martin

BS

4

Publications

147

Citations

4

H-Index

2007

Active since

Affiliations

Université de Montpellier(Current)

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises

Béatrice Siadou‐Martin is an author at Université de Montpellier specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessConsumer BehaviorConsumer ResearchCustomer SatisfactionOrganizational BehaviorBehavioral Decision MakingTrustDesign

Publications per year

2007–2019

4

Publications

4

Perceived justice and consumption experience evaluations

Philippe Aurier, Béatrice Siadou‐Martin · International Journal of Service Industry Management · 2007 · 90 citations

Customer Satisfaction, Behavioral Decision Making, Value Theory +19

Dissonant cognitions: from psychological discomfort to motivation to change

Gilles Séré de Lanauze, Béatrice Siadou‐Martin · Journal of Consumer Marketing · 2019 · 29 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Motivation +25

The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships

Juliet F. Poujol, Béatrice Siadou‐Martin, David Vidal et al. · Journal of Retailing and Consumer Services · 2013 · 16 citations · Full text

Customer Satisfaction, Relationship Marketing, Management +12

Nudge: A relevant communication tool adapted for agile innovation

Christian Dianoux, Sandrine Heitz-Spahn, Béatrice Siadou‐Martin et al. · Journal of Innovation Economics & Management · 2019 · 12 citations

Agile Communication, Engineering, Project Management +24

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