Concepedia
Statistics
Publications
6
Citations
281
H-Index
Active since
2011
Affiliations
Université de Montpellier(Current)
Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement
Gilles Séré de Lanauze is an author at Université de Montpellier specializing in marketing, brand management, and brand associations.
Publications per year
2011–2023
Impacts of perceived brand relationship orientation on attitudinal loyalty
Philippe Aurier, Gilles Séré de Lanauze · European Journal of Marketing · 2012 · 109 citations
Business, Marketing, Marketing Management +15
Impacts of in‐store manufacturer brand expression on perceived value, relationship quality and attitudinal loyalty
Philippe Aurier, Gilles Séré de Lanauze · International Journal of Retail & Distribution Management · 2011 · 75 citations
Business, Marketing, Marketing Management +17
Developing in-store brand strategies and relational expression through sales promotions
Sarah Mussol, Philippe Aurier, Gilles Séré de Lanauze · Journal of Retailing and Consumer Services · 2018 · 37 citations
Business, Marketing, Marketing Management +16
Dissonant cognitions: from psychological discomfort to motivation to change
Gilles Séré de Lanauze, Béatrice Siadou‐Martin · Journal of Consumer Marketing · 2019 · 32 citations
Social Sciences, Psychology, Social Psychology +15
The role of communities in vegetarian and vegan identity construction
Lucie Sirieix, Gilles Séré de Lanauze, Margot Dyen et al. · Journal of Retailing and Consumer Services · 2023 · 15 citations · Full text
Social Sciences, Anthropology, Environmental Anthropology +11
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