Juliet F. Poujol is an author at Université de Montpellier specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchConsumer BehaviorOrganizational BehaviorAdvertisingHuman ResourcesSales ManagementCustomer Satisfaction
Publications per year
2008–2019
5
5
John F. Tanner, Christophe Fournier, Jorge A. Wise et al. · Journal of Business and Industrial Marketing · 2008 · 53 citations · Full text
From value congruence to employer brand: Impact on organizational identification and word of mouth
Audrey Charbonnier‐Voirin, Juliet F. Poujol, Alexandra Vignolles · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2016 · 50 citations
Consumer Research, Brand Strategy, Human Resource Management +22
Juliet F. Poujol, Béatrice Siadou‐Martin, David Vidal et al. · Journal of Retailing and Consumer Services · 2013 · 16 citations · Full text
Customer Satisfaction, Relationship Marketing, Management +12
Rows per page
1–5 of 5