3
Publications
177
Citations
3
H-Index
2011
Active since
Affiliations
Alexandra Vignolles is an author at Institut National de la Statistique et des Etudes Economiques specializing in management, consumer research, and marketing.
Top concepts
BrandingMarketingManagementConsumer ResearchCultureBusinessAdvertisingBrand StrategyBrand AwarenessBrand Management
Publications per year
2011–2016
3
3
From value congruence to employer brand: Impact on organizational identification and word of mouth
Audrey Charbonnier‐Voirin, Juliet F. Poujol, Alexandra Vignolles · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2016 · 50 citations
Consumer Research, Brand Strategy, Human Resource Management +22
Rows per page
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