Ulun Akturan

Mobile banking adoption of the youth market

Ulun Akturan, Nuray Tezcan · Marketing Intelligence & Planning · 2012 · 473 citations

Business, Information Technology, Marketing +17

How does greenwashing affect green branding equity and purchase intention? An empirical research

Ulun Akturan · Marketing Intelligence & Planning · 2018 · 235 citations

Business, Marketing, Marketing Management +12

Synthesis of City Branding Literature (1988–2014) as a Research Domain

Senay Oğuztimur, Ulun Akturan · International Journal of Tourism Research · 2015 · 115 citations

Business, Marketing, Urban Studies +9

Segmenting young adults through their consumption styles: a cross‐cultural study

Ulun Akturan, Nuray Tezcan, Alexandra Vignolles · Young Consumers Insight and Ideas for Responsible Marketers · 2011 · 37 citations

Business, Marketing, Marketing Management +15

Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market

Ulun Akturan, Zehra Bozbay · Journal of Promotion Management · 2017 · 29 citations

Business, Marketing, Marketing Management +14