Concepedia

Zehra Bozbay

ZB

5

Publications

130

Citations

5

H-Index

2016

Active since

Affiliations

Istanbul University(Current)

Zehra Bozbay is an author at Istanbul University specializing in customer satisfaction, marketing, and business.

Top concepts

Customer SatisfactionBusinessMarketingManagementBrand EquityBrand AwarenessConsumer BehaviorConsumer ResearchBehavioral ScienceArts

Publications per year

2016–2023

5

Publications

5

An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction

Vahideh Arghashi, Zehra Bozbay, Azhdar Karami · Journal of Relationship Marketing · 2021 · 58 citations

Customer Satisfaction, Consumer Research, Brand Strategy +18

Attractiveness, Purchase Intention, and Willingness to Pay More for Global Brands: Evidence from Turkish Market

Ulun Akturan, Zehra Bozbay · Journal of Promotion Management · 2017 · 27 citations

Customer Satisfaction, Turkish Market, International Marketing +16

International students’ service quality evaluations towards Turkish universities

Zehra Bozbay, Fakhri Baghirov, Ye Zhang et al. · Quality Assurance in Education · 2020 · 18 citations

Customer Satisfaction, International Students, Service Quality +13

Individual factors impacting tourist satisfaction and revisit intention in slow tourism cities: an extended model

Fakhri Baghirov, Zehra Bozbay, Ye Zhang · International Journal of Tourism Cities · 2023 · 17 citations

Customer Satisfaction, Tourism Management, Tourism Supply +20

İnternet Perakendeciliğinde Hizmet Kalitesinin Müşteri Memnuniyeti Üzerindeki Rolü: Hazır Giyim ve Kitap Sektörü Üzerine Karşılaştırmalı Bir Araştırma

Zehra Bozbay, Yılmaz Yaman, Erdem Özkan · Journal of Transportation and Logistics · 2016 · 10 citations · Full text

Rows per page

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