Hélène Yildiz

Publications

185

Citations

H-Index

2007

Active since

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

Université de Lorraine

University of Nicosia

Hélène Yildiz is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in management, marketing, and consumer research.

ORCID

Top concepts

ManagementMarketingBusinessConsumer ResearchBehavioral ScienceConsumer BehaviorArtsCommunicationBusiness StrategyConsumer Engagement

Publications per year

2007–2024

Publications

Do ethnocentric consumers really buy local products?

Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud · Journal of Retailing and Consumer Services · 2018 · 69 citations

Culture, Consumer Culture, Local Products +6

Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: A behaviorist and long-term perspective

Jean Frisou, Hélène Yildiz · Journal of Retailing and Consumer Services · 2010 · 27 citations

Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +11

How to survive social crises? An HR analytics data-driven approach to improve social sustainable operations’ effectiveness

Christian Di Prima, Anna Kotásková, Hélène Yildiz et al. · Management Decision · 2023 · 20 citations · Full text

Social Data Analysis, Strategic Human Resources, Education +25

The adoption of the green label by SMEs in the hotel sector: a leverage for reassuring their customers

Hélène Yildiz, Sara Tahali, Eleni Trichina · Journal of Enterprise Information Management · 2023 · 17 citations · Full text

Customer Satisfaction, Green Marketing, Consumer Research +20

Interacting in virtual reality: When the Proteus effect stimulates 3D MMORPG players to buy

Hélène Yildiz, Alan Reiter, Demetris Vrontis et al. · Technological Forecasting and Social Change · 2024 · 17 citations · Full text

Mmorpg Players, Behavioral Sciences, Performance Studies +14

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