Concepedia

Jean Frisou

JF

1

Publications

27

Citations

1

H-Index

2010

Active since

Affiliations

Université de Lorraine(Current)

Jean Frisou is an author at Université de Lorraine specializing in consumer research, consumer behavior, and behavioral economics.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer EngagementBehavioral EconomicsConsumer Decision MakingBehavioral Decision Making

Publications per year

2010–2010

1

Publications

1

Consumer learning as a determinant of a multi-partner loyalty program’s effectiveness: A behaviorist and long-term perspective

Jean Frisou, Hélène Yildiz · Journal of Retailing and Consumer Services · 2010 · 27 citations

Consumer Decision Making, Behavioral Sciences, Behavioral Decision Making +11

Rows per page

1–1 of 1