Lydie Belaud

Publications

Citations

H-Index

2017

Active since

Affiliations

Centre Européen de Recherche en Economie Financière et Gestion des Entreprises(Current)

Lydie Belaud is an author at Centre Européen de Recherche en Economie Financière et Gestion des Entreprises specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchCultureBrandingBusinessSocial CapitalBrand ManagementCivic Engagement

Publications per year

2017–2018

Publications

Do ethnocentric consumers really buy local products?

Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud · Journal of Retailing and Consumer Services · 2018 · 69 citations

Culture, Consumer Culture, Local Products +6

Explaining small-retailer patronage through social capital theory

Hélène Yildiz, Sandrine Heitz-Spahn, Lydie Belaud · International Journal of Retail & Distribution Management · 2017 · 12 citations

Civic Commitment, Consumer Motivation, Consumer Study +20

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