Concepedia
Statistics
Publications
6
Citations
178
H-Index
Active since
2010
Affiliations
Miami University(Current)
Pennsylvania State University
University of Cincinnati
University of Connecticut
Sanjay Puligadda is an author at Miami University specializing in marketing management, brand management, and business.
Publications per year
2010–2022
Individual Differences in Brand Schematicity
Sanjay Puligadda, William T. Ross, Rajdeep Grewal · Journal of Marketing Research · 2011 · 64 citations
Business, Marketing, Marketing Management +10
The effects of lower prices on perceptions of brand quality: a choice task perspective
Devon DelVecchio, Sanjay Puligadda · Journal of Product & Brand Management · 2012 · 35 citations
Business, Marketing, Marketing Management +14
The role of idiosyncratic attribute evaluation in mass customization
Sanjay Puligadda, Rajdeep Grewal, Arvind Rangaswamy et al. · Journal of Consumer Psychology · 2010 · 21 citations
Management, Organization Studies, Decision Analysis +7
When loyalties clash purchase behavior when a preferred brand is stocked out: The tradeoff between brand and store loyalty
Sanjay Puligadda, William T. Ross, Jinjie Chen et al. · Journal of Retailing and Consumer Services · 2012 · 21 citations
Business, Marketing, Marketing Management +12
Are you engaged? The influence of brand schematicity on online brand engagement and brand purchase
Sanjay Puligadda, James R. Coyle, John Ni · Journal of Research in Interactive Marketing · 2021 · 19 citations
Business, Marketing, Marketing Management +9
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