John B. Dinsmore

Understanding the implications of equity crowdfunding on sustainability-oriented innovation and changes in agri-food systems: Insights into an open innovation approach

Ciro Troise, Mario Tani, John B. Dinsmore et al. · Technological Forecasting and Social Change · 2021 · 104 citations

Sustainability-oriented Innovation, Sustainable Food System, Food Systems +12

Improving service brand personality with augmented reality marketing

Daria Plotkina, John B. Dinsmore, Margot Racat · Journal of Services Marketing · 2021 · 69 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

To “Free” or Not to “Free”: Trait Predictors of Mobile App Purchasing Tendencies

John B. Dinsmore, Kunal Swani, Riley Dugan · Psychology and Marketing · 2017 · 61 citations

Behavioral Decision Making, Digital Marketing, Consumer Motivation +22

Construal-level mind-sets and the perceived validity of marketing claims

Scott A. Wright, Chris Manolis, Drew M. Brown et al. · Marketing Letters · 2011 · 54 citations

Behavioral Decision Making, Management, Consumer Research +7

If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect

Scott A. Wright, José Mauro da Costa Hernandez, Aparna Sundar et al. · International Journal of Research in Marketing · 2012 · 39 citations · Full text

Behavioral Sciences, Advertising, Consumer Science +9