Margot Racat

Publications

270

Citations

H-Index

2019

Active since

Affiliations

Astrophysique, Instrumentation et Modélisation(Current)

Margot Racat is an author at Astrophysique, Instrumentation et Modélisation specializing in consumer research, user experience, and digital marketing.

ORCID

Top concepts

MarketingManagementUser ExperienceConsumer ResearchDigital MarketingProduct ExperienceHealthPsychologyTechnologyEngineering

Publications per year

2019–2023

Publications

Adding Voice to the Omnichannel and How that Affects Brand Trust

Margherita Pagani, Margot Racat, Charles F. Hofacker · Journal of Interactive Marketing · 2019 · 107 citations · Full text

Improving service brand personality with augmented reality marketing

Daria Plotkina, John B. Dinsmore, Margot Racat · Journal of Services Marketing · 2021 · 69 citations

Customer Experience, Customer Satisfaction, Digital Marketing +17

New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention

Margot Racat, Sonia Capelli, Jessica Lichy · Technological Forecasting and Social Change · 2021 · 39 citations

User Perception, Online Customer Behavior, Consumer Decision Making +15

Effectuation and causation models: an integrative theoretical framework

Margot Racat, René Mauer · Small Business Economics · 2023 · 28 citations · Full text

Causation Models, Behavioral Decision Making, Social Impact +8

Sensory-enabling Technology in M-commerce: The Effect of Haptic Stimulation on Consumer Purchasing Behavior

Margot Racat, Daria Plotkina · International Journal of Electronic Commerce · 2023 · 27 citations

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