Concepedia

Sonia Capelli

SC

10

Publications

241

Citations

10

H-Index

2009

Active since

Affiliations

Université Claude Bernard Lyon 1(Current)

Université Jean Moulin Lyon III

Centre de Recherche Magellan

Université d'Angers

Université Clermont Auvergne

Sonia Capelli is an author at Université Claude Bernard Lyon 1 specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingBrandingBrand StrategyBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

2009–2021

10

Publications

10

New insights into ‘technologies of touch’: Information processing in product evaluation and purchase intention

Margot Racat, Sonia Capelli, Jessica Lichy · Technological Forecasting and Social Change · 2021 · 39 citations

User Perception, Online Customer Behavior, Consumer Decision Making +15

Region brand legitimacy: towards a participatory approach involving residents of a place

Emeline Martin, Sonia Capelli · Public Management Review · 2016 · 36 citations

Brand Strategy, Management, Place Brand +16

Metaphor's validity in marketing research

Sonia Capelli, Alain Jolibert · Psychology and Marketing · 2009 · 35 citations · Full text

Consumer Research, Brand Strategy, Source Concept +18

Corporate Social Responsibility Communication Effects

Charlotte Lécuyer, Sonia Capelli, William Sabadie · Journal of Advertising Research · 2017 · 28 citations

Socially Responsible Product, Consumer Research, Csr Message +17

To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products

Sonia Capelli, Fanny Thomas · Journal of Retailing and Consumer Services · 2020 · 24 citations · Full text

Nutrition, Public Health Nutrition, Consumer Research +16

Rows per page

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