3
Publications
76
Citations
3
H-Index
2014
Active since
Affiliations
Emeline Martin is an author at Université Jean Moulin Lyon III specializing in brand building, brand strategy, and brand development.
Top concepts
BrandingBusinessMarketingManagementBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentCultureBrand Equity
Publications per year
2014–2018
3
3
Niki Hynes, Barbara Caemmerer, Emeline Martin et al. · International Marketing Review · 2014 · 26 citations
Digital Marketing, International Marketing, Brand Strategy +26
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