Statistics
Publications
10
Citations
502
H-Index
10
Active since
2008
Affiliations
Eike B. Kroll is an author at Otto-von-Guericke-Universität Magdeburg specializing in economics, business, and decision theory.
Publications per year
2008–2020
10
10
Brave New World? On AI and the Management of Customer Relationships
Barak Libai, Yakov Bart, Sonja Gensler et al. · Journal of Interactive Marketing · 2020 · 321 citations · Full text
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