Holger Müller

Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings

Holger Müller, Eike B. Kroll, Bodo Vogt · Marketing Letters · 2011 · 38 citations

Social Sciences, Business Economics, Economics +7

To Be or Not to Be Price Conscious—a Segment‐Based Analysis of Compromise Effects in Market‐Like Framings

Holger Müller, Bodo Vogt, Eike B. Kroll · Psychology and Marketing · 2012 · 27 citations

Business, Marketing, Psychology +11

How durable are compromise effects?

Marcel Lichters, Holger Müller, Marko Sarstedt et al. · Journal of Business Research · 2016 · 24 citations

Architecture, Business Administration, Built Environment +2

How to measure the market power of banks in the lending business accurately: a segment-based adjustment of the Lerner Index

Horst Gischer, Holger Müller, Toni Richter · Applied Economics · 2015 · 19 citations

Business, Business Economics, Economics +12

The real-exposure effect revisited — How purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense

Holger Müller · International Journal of Research in Marketing · 2013 · 18 citations

Social Sciences, Marketing, Psychology +6