Concepedia

Marcel Lichters

ML

Statistics

Publications

11

Citations

402

H-Index

10

Active since

2015

Affiliations

Otto-von-Guericke University Magdeburg(Current)

University of Newcastle Australia

Harz University of Applied Sciences

Chemnitz University of Technology

Ludwig-Maximilians-Universität München

Marcel Lichters is an author at Otto-von-Guericke University Magdeburg specializing in management, behavioral sciences, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBehavioral ScienceBehavioral Decision MakingPsychologyDecision ScienceConsumer BehaviorBehavioral EconomicsDecision Theory

Publications per year

2015–2024

11

Publications

11

On the practical relevance of the attraction effect: A cautionary note and guidelines for context effect experiments

Marcel Lichters, Marko Sarstedt, Bodo Vogt · AMS Review · 2015 · 67 citations

Behavioral Sciences, Cognitive Science, Interpersonal Attraction +14

The touchy issue of produce: Need for touch in online grocery retailing

Frauke Kühn, Marcel Lichters, Nina Krey · Journal of Business Research · 2020 · 64 citations

Touchy Issue, Food Marketing, Interactive Marketing +11

The Influence of Serotonin Deficiency on Choice Deferral and the Compromise Effect

Marcel Lichters, Claudia Brunnlieb, Gideon Nave et al. · Journal of Marketing Research · 2015 · 52 citations

Behavioral Decision Making, Choice Theory, Affective Neuroscience +25

What really matters in attraction effect research: when choices have economic consequences

Marcel Lichters, Paul Bengart, Marko Sarstedt et al. · Marketing Letters · 2015 · 52 citations

Behavioral Sciences, Economic Consequences, Choice Model +8

Short- and Long-Term Effects of Nonconsciously Processed Ambient Scents in a Servicescape: Findings From Two Field Experiments

Anna Girard, Marcel Lichters, Marko Sarstedt et al. · Journal of Service Research · 2019 · 41 citations · Full text

Consumer Study, Air Quality, Consumer Research +21

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