Concepedia
Statistics
Publications
6
Citations
417
H-Index
Active since
2015
Affiliations
Otto-von-Guericke-Universität Magdeburg(Current)
University of Newcastle Australia
Paul Bengart is an author at Otto-von-Guericke-Universität Magdeburg specializing in marketing, business, and economics.
Publications per year
2015–2024
The use of sampling methods in advertising research: a gap between theory and practice
Marko Sarstedt, Paul Bengart, Abdel Monim Shaltoni et al. · International Journal of Advertising · 2017 · 285 citations
Business, Marketing, Advertising +13
What really matters in attraction effect research: when choices have economic consequences
Marcel Lichters, Paul Bengart, Marko Sarstedt et al. · Marketing Letters · 2015 · 52 citations
Social Sciences, Behavioral Sciences, Economics +11
Fuel mix disclosure in Germany—The effect of more transparent information on consumer preferences for renewable energy
Paul Bengart, Bodo Vogt · Energy Policy · 2021 · 31 citations
Social Sciences, Economics, Marketing +16
Replications hardly possible: reporting practice in top-tier marketing journals
Sebastian Lehmann, Paul Bengart · Journal of Modelling in Management · 2016 · 18 citations
Business, Marketing, Marketing Management +13
Effects and interactions of labels’ color scheme and the individual difference variable lay rationalism on pro-environmental choices
Paul Bengart, Bodo Vogt · Journal of Environmental Psychology · 2023 · 16 citations
Natural Resources, Social Psychology, Color Theory +12
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