How durable are compromise effects?

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

Business, Marketing, Marketing Management +14

Characteristics of Organizational Environments and Perceived Environmental Uncertainty

Robert B. Duncan · Administrative Science Quarterly · 1972 · 3.7K citations

Management, Organization Studies, Organizational Behavior +17

Three Types of Perceived Uncertainty About the Environment: State, Effect, and Response Uncertainty

Frances J. Milliken · Academy of Management Review · 1987 · 2K citations

Architecture, Strategic Management, Environmental Decision-making +7

The Biochemical Basis of Neuropharmacology.

Annals of Internal Medicine · 1974 · 1.9K citations

Life Sciences, Neurology, Neuroscience +15

Choice Based on Reasons: The Case of Attraction and Compromise Effects

Itamar Simonson · Journal of Consumer Research · 1989 · 1.8K citations

Social Sciences, Behavioral Sciences, Marketing +14