Concepedia

Alberto Lopez

AL

6

Publications

171

Citations

6

H-Index

2018

Active since

Affiliations

Tecnológico de Monterrey(Current)

Alberto Lopez is an author at Tecnológico de Monterrey specializing in marketing, consumer research, and management.

Top concepts

MarketingConsumer ResearchManagementConsumer BehaviorBehavioral SciencePsychologyCommunicationSocial SciencesInteractive MarketingBehavioral Decision Making

Publications per year

2018–2023

6

Publications

6

Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness

Alberto Lopez, Ricardo Garza · Journal of Research in Interactive Marketing · 2021 · 44 citations · Full text

Customer Satisfaction, Online Review Helpfulness, Behavioral Decision Making +32

If I indulge first, I will eat less overall: The unexpected interaction effect of indulgence and presentation order on consumption.

David Chávez‐Flores, Martin Reimann, Raquel Castaño et al. · Journal of Experimental Psychology Applied · 2019 · 36 citations

Nutrition, Behavioral Decision Making, Consumer Research +20

Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety

Alberto Lopez, Ricardo Garza · Journal of Research in Interactive Marketing · 2023 · 31 citations

Artificial Intelligence, Behavioral Decision Making, Consumer Research +22

Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth

Alberto Lopez, Eva Guerra, Beatriz García González et al. · Journal of Marketing Analytics · 2020 · 26 citations

Marketing, Customer Satisfaction, Consumer Sentiments +13

Children and their brands: how young consumers relate to brands

Alberto Lopez, Rachel Rodríguez · Journal of Consumer Marketing · 2018 · 24 citations

Brand Relationship, Brand Strategy, Consumer Research +23

Rows per page

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