Concepedia

Ricardo Garza

RG

Statistics

Publications

2

Citations

75

H-Index

2

Active since

2021

Affiliations

Tecnológico de Monterrey(Current)

Ricardo Garza is an author at Tecnológico de Monterrey specializing in persuasion, interactive marketing, and consumer behavior.

Top concepts

BiasMarketingManagementPersuasionCommunicationSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceInteractive Marketing

Publications per year

2021–2023

2

Publications

2

Do sensory reviews make more sense? The mediation of objective perception in online review helpfulness

Alberto Lopez, Ricardo Garza · Journal of Research in Interactive Marketing · 2021 · 44 citations · Full text

Customer Satisfaction, Online Review Helpfulness, Behavioral Decision Making +32

Consumer bias against evaluations received by artificial intelligence: the mediation effect of lack of transparency anxiety

Alberto Lopez, Ricardo Garza · Journal of Research in Interactive Marketing · 2023 · 31 citations

Artificial Intelligence, Behavioral Decision Making, Consumer Research +22

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