Concepedia

Eva Guerra

EG

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2020

Affiliations

Tecnológico de Monterrey(Current)

Eva Guerra is an author at Tecnológico de Monterrey specializing in interactive marketing, consumer engagement, and digital marketing.

Top concepts

Publications per year

2020–2020

1

Publications

1

Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth

Alberto Lopez, Eva Guerra, Beatriz García González et al. · Journal of Marketing Analytics · 2020 · 26 citations

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