Concepedia

Beatriz García González

BG

Statistics

Publications

2

Citations

61

H-Index

2

Active since

2015

Affiliations

Tecnológico de Monterrey(Current)

Beatriz García González is an author at Tecnológico de Monterrey specializing in digital marketing, advertising, and interactive marketing.

Top concepts

MarketingManagementAdvertisingEngineeringFuzzy LogicCommunicationBrand AwarenessConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2015–2020

2

Publications

2

Fuzzy logic in the gravitational search algorithm enhanced using fuzzy logic with dynamic alpha parameter value adaptation for the optimization of modular neural networks in echocardiogram recognition

Beatriz García González, Fevrier Valdez, Patricia Melín et al. · Applied Soft Computing · 2015 · 35 citations

Artificial Intelligence, Fuzzy Logic, Gravitational Search Algorithm +8

Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth

Alberto Lopez, Eva Guerra, Beatriz García González et al. · Journal of Marketing Analytics · 2020 · 26 citations

Marketing, Customer Satisfaction, Consumer Sentiments +13

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