Jim Salas

Strategic and institutional sustainability: corporate social responsibility, brand value, and Interbrand listing

Maretno A. Harjoto, Jim Salas · Journal of Product & Brand Management · 2017 · 82 citations

Value Theory, Brand Strategy, Sustainable Value Creation +23

Purchaser perceptions of early phase supplier relationships: The role of similarity and likeability

Duane M. Nagel, Larry C. Giunipero, Hyeyoon Jung et al. · Journal of Business Research · 2021 · 30 citations

Relationship Marketing, Customer Satisfaction, Supplier Relationship +11

Achieving Scaled and Sustained Use of Client-Based Projects in Business School Marketing Education: A Proposed Suprastructure

Doreen E. Shanahan, Lynda Palmer, Jim Salas · Journal of Marketing Education · 2019 · 22 citations

Client-based Projects, Project Management, Education +22

The Austrian view and value co-creation process in solution-oriented firms: A seven stage, “solution prototyping” framework

Christopher R. Plouffe, Duane M. Nagel, Leff Bonney et al. · The Journal of Marketing Theory and Practice · 2019 · 11 citations

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products

Chadwick J. Miller, Daniel Brannon, Jim Salas et al. · Journal of the Academy of Marketing Science · 2021 · 10 citations · Full text