Concepedia

Daniel Brannon

DB

8

Publications

156

Citations

8

H-Index

2017

Active since

Affiliations

University of Northern Colorado(Current)

Arizona State University

Daniel Brannon is an author at University of Northern Colorado specializing in management, marketing, and market design.

ORCID

Top concepts

Publications per year

2017–2021

8

Publications

8

Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment

Muhanad S. Manshad, Daniel Brannon · Journal of Business Research · 2020 · 37 citations · Full text

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If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products

Daniel Brannon, Brandon William Soltwisch · Marketing Letters · 2017 · 30 citations

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Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations

Daniel Brannon, Adriana Samper · Journal of Consumer Research · 2018 · 19 citations

Ketchup with your fries? Utilizing complementary product displays to transfer attention to a focal product

Anita Radón, Daniel Brannon, James Reardon · Journal of Retailing and Consumer Services · 2020 · 19 citations

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What makes people choose within-domain versus across-domain compensation following a self-threat? The role of self-verification motives

Daniel Brannon · Journal of Marketing Management · 2019 · 18 citations

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