Concepedia
Statistics
Publications
8
Citations
536
H-Index
Active since
2013
Affiliations
HEC Montréal(Current)
Université Toulouse-I-Capitole
Centre National de la Recherche Scientifique
TBS Education
Sandra Laporte is an author at HEC Montréal specializing in management, marketing, and consumer behavior.
Top concepts
MarketingManagementBiasBusinessSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceBehavioral EconomicsBehavioral Decision Making
Publications per year
2013–2024
The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI
Sylvie Borau, Tobias Otterbring, Sandra Laporte et al. · Psychology and Marketing · 2021 · 232 citations
Artificial Intelligence, Gendered Perception, Chatbot +20
A Wallet Full of Calories: The Effect of Financial Dissatisfaction on the Desire for Food Energy
Barbara Briers, Sandra Laporte · Journal of Marketing Research · 2013 · 102 citations
Nutrition, Behavioral Decision Making, Consumer Study +19
How can firms stop customer revenge? The effects of direct and indirect revenge on post-complaint responses
Yany Grégoire, Fateme Ghadami, Sandra Laporte et al. · Journal of the Academy of Marketing Science · 2018 · 95 citations
Post-complaint Responses, Customer Satisfaction, Indirect Revenge +7
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
Renaud Legoux, Denis Larocque, Sandra Laporte et al. · International Journal of Research in Marketing · 2015 · 41 citations
Critical Reviews, Film Theory, Film Study +10
Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
Yingting Wen, Sandra Laporte · Journal of Public Policy & Marketing · 2024 · 21 citations · Full text
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