Concepedia

Philippa Ward

PW

15

Publications

1.3K

Citations

14

H-Index

1998

Active since

Affiliations

University of Gloucestershire(Current)

Manchester Metropolitan University

Swansea University

Delft University of Technology

Philippa Ward is an author at University of Gloucestershire specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessConsumer Decision MakingInteractive MarketingCustomer SatisfactionFashionDigital Marketing

Publications per year

1998–2023

15

Publications

15

Visual merchandising and the creation of discernible retail brands

Shona Kerfoot, Barry J. Davies, Philippa Ward · International Journal of Retail & Distribution Management · 2003 · 225 citations

Visual Merchandising, Brand Strategy, Consumer Research +20

An analysis of role adoptions and scripts during customer‐to‐customer encounters

Cathy Parker, Philippa Ward · European Journal of Marketing · 2000 · 171 citations

Customer Experience, Customer Satisfaction, Typical Role Scripts +16

Information search patterns for gift purchases: a cross‐national examination of gender differences

Mark Cleveland, Barry J. Babin, Michel Laroche et al. · Journal of Consumer Behaviour · 2003 · 161 citations

Consumer Study, Consumer Research, Christmas Clothing Gift +18

Adoption of internet banking services in China: is it all about trust?

Anita Lifen Zhao, Nicole Koenig‐Lewis, Stuart Hanmer‐Lloyd et al. · International Journal of Bank Marketing · 2010 · 145 citations

Customer Satisfaction, Digital Marketing, Internet Banking Services +22

Perceived risk and Chinese consumers' internet banking services adoption

Anita Lifen Zhao, Stuart Hanmer‐Lloyd, Philippa Ward et al. · International Journal of Bank Marketing · 2008 · 128 citations

Consumer Uncertainty, Digital Marketing, Internet Banking Services +23

Rows per page

1–5 of 15