Anita Lifen Zhao

Enjoyment and social influence: predicting mobile payment adoption

Nicole Koenig‐Lewis, Morgan Marquet, Adrian Palmer et al. · Service Industries Journal · 2015 · 398 citations

Customer Satisfaction, Consumer Research, Technology Adoption +17

Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity

Janine Dermody, Stuart Hanmer‐Lloyd, Nicole Koenig‐Lewis et al. · Journal of Marketing Management · 2015 · 159 citations

Cultural Consumption, Green Marketing, Social Consumption Motivation +20

Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland

Janine Dermody, Nicole Koenig‐Lewis, Anita Lifen Zhao et al. · Journal of Business Research · 2017 · 158 citations · Full text

Economics, Pro-environmental Self-identity, Green Marketing +12

Adoption of internet banking services in China: is it all about trust?

Anita Lifen Zhao, Nicole Koenig‐Lewis, Stuart Hanmer‐Lloyd et al. · International Journal of Bank Marketing · 2010 · 145 citations

Customer Satisfaction, Digital Marketing, Internet Banking Services +22

Perceived risk and Chinese consumers' internet banking services adoption

Anita Lifen Zhao, Stuart Hanmer‐Lloyd, Philippa Ward et al. · International Journal of Bank Marketing · 2008 · 128 citations

Consumer Uncertainty, Digital Marketing, Internet Banking Services +23