Siok Kuan Tambyah

Trying to Be Cosmopolitan

Craig J. Thompson, Siok Kuan Tambyah · Journal of Consumer Research · 1999 · 544 citations

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison Ai Ching Lim et al. · Journal of Consumer Marketing · 2001 · 536 citations

The Role of Metaperception on the Effectiveness of Referral Reward Programs

Jochen Wirtz, Chiara Orsingher, Patricia Chew et al. · Journal of Service Research · 2012 · 114 citations

Behavioral Decision Making, Social Psychology, Consumer Research +21

Generalized Trust and Trust in Institutions in Confucian Asia

Soo Jiuan Tan, Siok Kuan Tambyah · Social Indicators Research · 2010 · 95 citations

Trust Metric, East Asian Studies, Trust +2

Drivers of Sustainability and Consumer Well-Being: An Ethically-Based Examination of Religious and Cultural Values

Elizabeth A. Minton, Soo Jiuan Tan, Siok Kuan Tambyah et al. · Journal of Business Ethics · 2020 · 82 citations

Cultural Values, Culture, Religion Studies +8