Concepedia
Statistics
Publications
11
Citations
568
H-Index
Active since
2004
Affiliations
University of California, Davis(Current)
University of Maryland, College Park
University of Washington
Ashwin Aravindakshan is an author at University of California, Davis specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingAdvertisingCommunicationInteractive MarketingConsumer ResearchArtsEconomicsEngineering
Publications per year
2004–2022
The Effects of New Franchisor Partnering Strategies on Franchise System Size
Scott Shane, Venkatesh Shankar, Ashwin Aravindakshan · Management Science · 2006 · 141 citations
Economics, Firm Performance, Franchise System Size +15
How does consumer engagement evolve when brands post across multiple social media?
Vasu Unnava, Ashwin Aravindakshan · Journal of the Academy of Marketing Science · 2021 · 88 citations · Full text
Digital Marketing, Consumer Research, Communication +25
Measuring and forecasting mobile game app engagement
Oliver J. Rutz, Ashwin Aravindakshan, Olivier Rubel · International Journal of Research in Marketing · 2019 · 70 citations
Engineering, Interactive Marketing, Predictive Analytics +9
Computing for rural empowerment: enabled by last-mile telecommunications
Somen Nandi, Saigopal Thota, Avishek Nag et al. · IEEE Communications Magazine · 2016 · 54 citations
Engineering, Urban Informatics, Rural Empowerment +17
Spatiotemporal Allocation of Advertising Budgets
Ashwin Aravindakshan, Kay Peters, P. A. Naik · Journal of Marketing Research · 2011 · 41 citations
Targeted Advertising, Market Design, National Advertising Expenditures +17
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