Concepedia
Statistics
Publications
9
Citations
458
H-Index
Active since
2007
Affiliations
University of California, Davis(Current)
University of Washington
Olivier Rubel is an author at University of California, Davis specializing in management, business, and marketing.
Top concepts
BusinessMarketingManagementInteractive MarketingEngineeringMarket DesignConsumer ResearchAdvertisingDecision ScienceMechanism Design
Publications per year
2007–2020
Beyond the Opposition Between Altruism and Self-interest: Reciprocal Giving in Reward-Based Crowdfunding
Kévin André, Sylvain Bureau, Arthur Gautier et al. · Journal of Business Ethics · 2017 · 124 citations
Prosocial Behavior, Behavioral Decision Making, Reward-based Crowdfunding +10
Optimal Advertising When Envisioning a Product-Harm Crisis
Olivier Rubel, P. A. Naik, Shuba Srinivasan · Marketing Science · 2011 · 114 citations
Marketing Analytics, Consumer Uncertainty, Engineering +23
Measuring and forecasting mobile game app engagement
Oliver J. Rutz, Ashwin Aravindakshan, Olivier Rubel · International Journal of Research in Marketing · 2019 · 70 citations
Engineering, Interactive Marketing, Predictive Analytics +9
Dynamic Incentives in Sales Force Compensation
Olivier Rubel, Ashutosh Prasad · Marketing Science · 2015 · 39 citations
Behavioral Decision Making, Organizational Economics, Business Analytics +24
Managing Blood Donations with Marketing
Ashwin Aravindakshan, Olivier Rubel, Oliver J. Rutz · Marketing Science · 2014 · 30 citations
Digital Marketing, Targeted Advertising, Consumer Research +17
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