International Journal of Research in Marketing · 2019 · 70 citations · 22 references
EngineeringInteractive MarketingPredictive AnalyticsGamificationUser ExperienceManagementGame AnalyticsHuman-computer InteractionGame StudyMobile ComputingCommunicationGame Design
22
Hossein Falaki, Ratul Mahajan, Srikanth Kandula et al. · 2010 · 840 citations
Exponential Distribution, Engineering, Mobile Interaction +24
How Does the Variance of Product Ratings Matter?
Monic Sun · Management Science · 2011 · 642 citations
Falling asleep with Angry Birds, Facebook and Kindle
Matthias Böhmer, Brent Hecht, Johannes Schöning et al. · 2011 · 606 citations
Virtual Application Sensor, Engineering, Mobile Interaction +25